What I've written

Introducing Drekyr

“Today I am launching my new company, Drekyr.”

Named after the Norse dreki, the longship that carried a carved dragon's head at its prow as a guardian for the journey.

Launching the new SMS brand

“I've been heads down as programme lead on an exciting brand launch for SMS, a KKR portfolio business.”

The new brand brings SMS's expertise across Energy, Low Carbon and Water together under one identity.

The locked-out generation

“The threat to Britain no one's talking about is the generation we risk locking out.”

What happens to businesses and society when AI removes the first rung of the career ladder.

Why humanity not technology is the limiting factor for AI transformation

“After eight weeks at Kellogg studying AI transformation, the certificate landed today.”

Predix was General Electric's multi-billion dollar bet on industrial data software. Why it failed, and what that means for any business investing in AI.

Your AI strategy is someone else's problem

“In eight weeks studying AI transformation... I've yet to hear a single conversation about what it will cost someone else.”

Every AI business case counts the savings. Few count the cost to the people and communities who pay for them.

The AI Hall of Mirrors

“The AI Hall Of Mirrors That Will Trap Your Brand's Soul.”

AI is generic and derivative by nature. Great brands are built on craft, emotion and soul. Only humans can create that.

The prompt engineer trap

“You're not hiring the best person. You're hiring the best prompt engineer.”

If everyone uses AI to write their applications, how will we find the candidates that can inspire and lead teams to create exceptional value?

Bay of Biscay: Azores to Portsmouth

“Helming 50 tonnes of steel down a 10m wave at 17 knots in the pitch black.”

At sea in the dark, you learn when to trust the instruments and when to trust your gut. Leaders face the same call every day.

Snowfox Group sells for $621m

“Great to see a brand you have had a small hand in creating achieve such a successful outcome for its stakeholders.”

Mayfair Equity Partners sold The Snowfox Group to Zensho Holdings for $621m, 2023's largest UK private equity exit in the consumer sector.