Recommendations from the people I've worked with:

“Thank you for the amazing support building out the untypical brand and team as we integrated Hopkins Homes Limited and Tilia Homes into a single, amazing organisation. You were instrumental in bringing together the right partners to launch our brand strategy - who knew we would end up with an upside down pink house... Epic! Your spirit, dedication and insight was very helpful navigating the buildout of a completely new brand.”

“Simon is a highly strategic and commercially sharp partner who played a key role in shaping the strategic understanding of McDonald's/Food Folk's business and growth drivers in the Nordics. Through rigorous analysis and clear thinking, he helped translate complex market dynamics into actionable choices that unlocked long-term strategic opportunities while also driving tangible short-term growth.”

“I was consistently impressed by his ability to turn strategy into delivery. Simon cut through complexity, aligned stakeholders quickly, and kept the focus firmly on measurable outcomes... ensuring initiatives deliver real business value rather than just change for change's sake.”

“Simon brought a huge amount to PizzaExpress... He should be proud of the instrumental role he played in evolving our brand, and the huge positive footprint which he left behind. A great legacy that will be played out for years to come. I thoroughly recommend him as a strategist, team member, leader and colleague.”

“A class act in all aspects - Simon was instrumental in our brand strategic positioning, but as importantly leading his team through the past year - he leaves an incredible footprint in all aspects and I wouldn't hesitate in recommending him.”

“He has a rare ability to simplify complex topics and bring clarity to teams, combining strong strategic thinking with a practical, operational mindset that turns big ideas into clear action. Simon genuinely cares about the people he works with... He is an outstanding leader and a huge asset to any organisation fortunate enough to have him.”

“His measured advice was invaluable as we tackled complex situations in rapidly changing environments - applying his calm strategic focus to a wide variety of campaigns and issues. He was a great colleague throughout, a high profile champion of our culture and our customers.”